B2B Knowledge Hub

The Transformative Effect of AI in our Industry Webinar

As procurement departments and internal stakeholders increasingly demand AI adoption, it’s not just because of its "shiny new" appeal – it could also be because of its real, measurable advantages in terms of speed and cost efficiency. To delve deeper into this exciting topic, we are thrilled to feature seven talented young researchers, eager to take the spotlight and share their insights.

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MRS Awards 2024 B2B Research Joint Winner

• Sage
• Basis

MRS Awards 2024 B2B Research Joint Winner

• Opinium
• Workspace
• Sign Salad

Data Quality in B2B Research Webinar

Having good quality data to work with in B2B research is crucial to the success of the project and findings.  This webinar hears how Ipsos ensure good quality data in the B2B space.

Passcode: D.4KE.1h

MRS Awards 2023 B2B Research Winner

McCann Truth Central

Prologis

Prologis - Labour Report - White Paper 2023

MRS Awards 2022 B2B Research Winner

OpiniumCanada Life

Developing a pan-European brand purpose strategy

MRS Awards 2021 B2B Research Winner

IAB UK & MTM

Powering Up: Helping UK SMEs unlock the value of digital advertising

MRS Awards 2020 B2B Research Winner

MotifCity and Guilds Group

Driving action to build brand loyalty